Art Director & Senior Brand Designer
Brand Identity · Motion · AI-Assisted Production
Over 9 years of experience building brand identity systems, campaigns, and motion-driven experiences for global brands and independent studios. I translate strategy into scalable creative systems, using AI to accelerate production while preserving craft and brand consistency.
Selected Clients:
DiDi, 99, 99Food, Meta, Facebook, Dyson, Chevrolet, NFL, Nespresso, Royal Canin, Coppel, Nu, Arajet, IQOS, VEXI, InDrive, KEXP, Luuna, Nooz, Mappa, VICE.
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Brand Identity
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Art Direction
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Motion Design
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AI-Integrated Creative Direction
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Kinetic Typography
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Social Media
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Brand Identity ✳︎ Art Direction ✳︎ Motion Design ✳︎ AI-Integrated Creative Direction ✳︎ Kinetic Typography ✳︎ Social Media ✳︎
Info / About
9+ years building brand identity systems that grow with the brands behind them.
I build creative systems designed to stay consistent as brands evolve. My work combines strategy, art direction, and execution, leading projects from concept to final delivery across branding, campaigns, and motion.
AI is integrated into my creative workflow to accelerate production, explore new creative directions, and improve collaboration—without compromising craft or brand consistency.
Brand Strategy, Art Direction, Creative Direction, Brand Systems, Campaign Development
Capabilities
Creative Leadership, Team Leadership, Mentoring, Creative Operations
Leadership
Motion Design, Motion Graphics, Kinetic Typography, Social Content Systems
Motion
Figma, Illustrator, Photoshop, InDesign, After Effects
Software
Higgsfield, Gemini, Meta AI, ElevenLabs, Midjourney
AI Workflow
Selected Work
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Selected Work 〰️
Selected projects across branding, campaigns, motion, and editorial.
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Selected projects across branding, campaigns, motion, and editorial. 〰️
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How AI improves creative decision-making
✳︎ How AI improves creative decision-making
AI accelerates exploration.
Creative direction defines the outcome.
AI expands creative exploration and reduces production time, allowing more time for strategic thinking, creative direction, and collaboration.
Define business goals, audience, positioning, and creative opportunities before production begins.
Strategic Direction
AI Exploration
Rapidly generate multiple visual directions to expand creative possibilities and accelerate iteration.
Creative Direction
Evaluate, refine, and select the strongest concepts based on brand strategy, craft, and long-term consistency.
Production & Delivery
Develop scalable assets and systems that remain consistent across every touchpoint.
Integrated Workflow
Higgsfield · Gemini · Meta AI · Sora · ElevenLabs · Midjourney