Branding
Branding
This section covers brand identity work both building new visual systems from the ground up and maintaining existing brands across new content, campaigns, and touchpoints. Whether creating a brand from scratch or evolving one already in motion, the focus stays the same: keeping the visual language consistent, relevant, and true to what the brand stands for.
Vice - Noisey Next
Noisey Next was an editorial music column for Vice Media's Noisey, spotlighting emerging talent across Latin America. The visual identity was built to reflect the diversity of the artists featured blending graphic elements that shifted with each story while keeping a consistent, recognizable look across the series.
Role: Identity design, art direction
Tools: Photoshop, Illustrator, After Effects
Goal: Showcase emerging Latin American artists through visuals that reflected the diversity of the scene
Result: Used across multiple artist features, giving the column a consistent identity issue after issue
Latinx Heritage Month
A campaign identity for Noisey x KEXP's Latinx Heritage Month, extended across web banners, social media, and artist features. The visual system incorporated elements referencing traditional Latin American embroidery patterns, celebrating Latino representation in music through both color and craft-inspired detail.
Role: Art direction, concept proposal
Tools: Photoshop
Goal: Represent Latino identity in music, using visual elements inspired by traditional Latin American embroidery
Result: Used as the visual identity across Noisey and KEXP's digital coverage of Latinx Heritage Month
DiDi Global
Ongoing brand maintenance work for DiDi Global, applying and extending the existing identity system across new campaigns and platforms. This example, a DiDi Food promotional campaign, shows how the identity flexes across different messages and formats while staying consistent.
Role: Identity application, design
Tools: Photoshop
Goal: Extend the DiDi identity system to generate new campaign materials across different platforms
Result: Applied and adapted the DiDi identity system to support ongoing marketing needs across the brand's ecosystem