DiDi — Case Study
DiDi — Case Study
DiDi — Campaigns across markets, formats and brands
During my time at Eyxo, I contributed to creative projects for DiDi Global across multiple international markets, as well as DiDi Fintech, 99 and 99Food.
Role: Art Direction · Motion Design · AI-Assisted Production
02 — From Static to Motion
Many campaign ideas started as static creative. My role was to translate these visual systems into motion, keeping the original idea, brand language and campaign message consistent across formats.
03 — Adapting Ideas Across Markets
Working across different markets meant adapting campaign ideas to different formats, audiences and communication needs while keeping the visual language consistent.
04 — AI-Assisted Production
For selected campaigns, I used AI-assisted workflows to create and explore video content, combining generated elements with art direction, editing and motion design.
05 — Selected Executions
A selection of motion, social and digital assets developed across DiDi campaigns and markets.
07 — Closing
Turning campaign ideas into visual executions across motion, video and digital.
DiDi Global · DiDi Fintech · 99 · 99Food
Art Direction · Motion Design · AI-Assisted Production